Felix Baum is a senior product manager with Mentor Graphics’ Embedded Systems Division, overseeing embedded virtualization, multicore, and multi-OS technologies. He currently leads product marketing and management efforts for real-time operating-system capabilities. Prior to his current position, Baum worked in business development with strategic alliance partners around the globe. He has also consulted customers on the development of highly optimized devices for a broad range of industries. Baum started his career at NASA’s JPL, designing flight software for various spacecraft and satellites. He holds a Master’s in computer science from the CSUN and an M.B.A. from the University of California at Los Angeles.